COMMUNICATING A NEW COMPANY VISION
DHL Supply Chain needed to launch a business vision to 146,000 employees in 60 countries. The campaign’s goals were to ensure that every employee understood the vision and its purpose, and could relate the strategy to their everyday work. Results show that the rollout of global roadshows, videos and interactive presentations have successfully excited and informed all employees.
We achieved these goals by communicating the Vision at a series of roadshows. ‘Vision On’, was a dynamic presentation and video to create excitement. These took the employees through the division’s strategy and purpose and were supported by interactive sessions tailored to audience type and numbers. Named ‘Light On / Vision On’, these sessions enabled delegates to understand their contribution in achieving the Vision. Employees received branded roadshow invitations, and in-room branding during the events included banners and posters. Speakers were supported with tutorial videos. Follow-up measures consisted of posters, feedback forms and thank you notes across 30 languages.
Our success was measured by board member endorsement of the Vision and roadshow feedback. We received an overwhelmingly positive response from delegates, with scores ranging from 84% to 100%. Delegates told us that they ‘felt inspired to actively contribute to the Vision’, ‘enjoyed the event’ and ‘felt well informed about the Vision and future direction’.