Neopost UK. Record response rate to employee survey.

For the past four years we’ve worked with Neopost to promote their employee engagement survey, which is run every two years.

In 2014 we created an office and field based campaign designed to increase response rate from the survey from 89 per cent in 2012 to 90 per cent. Our campaign was themed around superpowers. These powers were linked to behaviours that had been communicated to Neopost employees as key to delivering the company’s strategic goals.

A week before the survey opened, the campaign launched with office posters and a deskdrop, plus a mailout to field based service and sales people. The deskdrop and mailout included a quiz to identify each employee’s ‘superpower’. To keep the campaign uppermost in employees’ minds, postcards featuring each of the superpowers were then distributed in the office and in the field. Two voicemails from the CEO were also sent to field-based employees, a personal touch that added value and reminded them about the survey.

We were delighted to achieve a record response rate at 90 per cent and look forward to working with Neopost on their next employee engagement survey in 2016.