g15. pr support
g15 wanted to challenge perceptions about the people who live in housing association properties, and had commissioned a major research programme from the Centre for Housing Policy at the University of York. They needed a PR programme that would publicise the impartial findings of this research and tell the real-life stories of London residents living in housing association homes.
We created the Real London Lives brand, website and Twitter account, and implemented a two-year proactive PR programme which included stakeholder and press events, interviews, news releases, social media management, videos, website management, photography and press office support.
We achieved a strong Twitter following including key politicians, journalists and influencers, and an average of over 600 visits to the RLL website per month. The quality of enquiries received was very high, and the project fulfilled its objectives of raising awareness among key target audiences and creating a source of impartial, credible, authoritative research on the issues faced by people who live in social housing.