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CONNECTED CULTURE


We embrace the opportunities presented by digital channels and promote behaviours that lead to a more dynamic and collaborative working environment.
We call this the Connected Culture 

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CONNECTED CULTURE


We embrace the opportunities presented by digital channels and promote behaviours that lead to a more dynamic and collaborative working environment.
We call this the Connected Culture 

 

JOINING THE DOTS

theblueballroom is a strategy-led communications agency with a digital and creative core. We work with companies and organisations to connect their people, enabling them to work collaboratively with a common purpose.

 

STRATEGY

We listen and build tailored approaches and strategies to deliver a connected and collaborative culture that is driven by common business goals.

BRAND

Working from the inside out, we ensure brand engagement is transferred from your employees to your customers and is fully visible to promote your products and services.

PEOPLE

It’s the people who make things happen, so that’s where our focus is. They help establish connections, adopt new mindsets, and shape new behaviours.  

CHANNELS

By creating open communications channels blended by people and technology and driven by a collaborative mindset, we enable companies to build a connected culture.


Building collaboration


Building collaboration


 

STRATEGY: Building Collaboration 

We connect people so that they work collaboratively to achieve a common objective. We create open communications to effectively engage employees using digital media and devices. And finally, we build a trusting foundation of open conversation with employees across a company.

 


OUR APPROACH

  • Work with you to create a collaborative strategy
  • Develop a strong business case to change
  • Analyze current culture, behaviours & mindsets
  • Identify opportunity and implement an engagement plan
  • Work with you to understand employee profiles and personas
  • Deliver a roll-out plan and comms channels
  • Establish clear short terms and long term deliverables
  • Measure progress and success stories

YOUR BENEFITS

  • Shared information
  • Collective intelligence
  • Digitally connected workforce
  • Combined brain power
  • Real-time conversations
  • Problem solving skills
  • Innovative thinking
  • Group progress
  • Social togetherness
  • Customer focused teams


Changing mindsets


Changing mindsets


PEOPLE: Changing mindsets 

 

We enable employees to adopt new processes in order to work collaboratively via multiple channels and devices. By working closely with you and your employees we demonstrate just how simple technology can be, helping you to remove barriers to change. We bridge the gap between social media and working connectivity and activity.

 


OUR APPROACH

  • Implement an effective engagement plan
  • Drive a campaign led adoption programme 
  • Encourage leadership by example 
  • Create an ambassador programme
  • Activate plans for non-users
  • Report and promote advocate case studies

YOUR BENEFITS

  • Motivated people
  • Sharing of information and values
  • New ways of working
  • Collective intelligence
  • Digitally connected workforce
  • Willingness to engage
  • Tangible success
  • Innovative thinking
  • Social interaction at work

We're helping Transport for London through a series of projects, designed to engage employees and empower them on their journey to a Connected Culture. Click here to read the case study.


From inside out


From inside out


 

BRAND: From inside out 

We understand the importance of your brand and ensure that it is reflected in everything we deliver. We work with you to drive collective responsibility for demonstrating and achieving your brand integrity

 


OUR APPROACH

  • Use our strategic consultancy skills
  • Immerse ourselves in your brand positioning
  • Explore multimedia solutions
  • Build customised campaigns
  • Align with external digital marketing

YOUR BENEFITS

  • Aligned internal and external communications
  • Effective multi-channel communications
  • Empowered brand ambassadors
  • Quantifiable results that meet your business objectives



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Integrating innovation


Integrating innovation


CHANNELS: Integrating innovation

 

We enable companies to become better connected to the wider digital landscape by adopting the latest technology and devices. By encouraging everyone to embrace technology we open up new communication channels and help you to uncover the potential of your people.

 


OUR APPROACH

  • Create a single-user platform where possible
  • Promote new ways of communicating 
  • Create new social media channels
  • Design and build intranet platform
  • Phased approach and pilot schemes
  • Market ‘any device anywhere’ idea
  • Help your company ‘go mobile’

YOUR BENEFITS

  • Aligned communications
  • Effective multi-channel communications
  • Digitally connected workforce
  • Real-time communications
  • Responsive network
  • Agile and flexible teams
  • Consistent and reliable information