Last week we got the opportunity to take part in some training from the great team at SEO PR Training. It was a chance to discuss the wider potential impact of SEO and PR activities on achieving great results for clients.
Not only was the session really interesting, but the training approach was refreshing.
Many of us will have attended training but promptly forgotten what we’ve learnt as we get back into our busy day. What was great about this session was the real relevance to my day job, as well as the fresh approach to combining in-depth knowledge sharing with interactive elements. Who knew, lolly sticks could give an insight into Page Rank?
For comms professionals keen to gain an understanding of the role of SEO or build on your existing knowledge, this might be something to consider. At thebluedoor, we’re involved on a daily basis in supporting clients with on- and offline PR campaigns. Watching the developments of technology and human adoption grow at a rapid rate is fascinating, but always worth keeping it relevant to the real world of humans.
If you’re a brand looking at SEO and PR to raise brand awareness, check out this recent post by e-consultancy which includes some great reminders of how social media activity needs to keep in line with your brand positioning to truly be effective.