We had all been looking forward to ‘thefuturestory – Today’ event on Tuesday and I personally was excited to hear more about Social Business and what it really means to companies. At the last minute our original speaker had to pull out, but we were delighted that Andrew Grill, CEO of Kred – the largest social influence platform in the world, was able to step in. Andrew was a consummate professional and delivered not only an informative, but also engaging presentation as part of an interactive workshop. Andrew gave some humorous examples of how social media is just like real life – how would you like to be ‘poked’ while you were having your lunch in the park? In the same way, the social media etiquette should be to listen and only take part in a conversation when you have value to add.

We also heard an excerpt from a speech given by IBM’s CEO about how IBM sees the future – a future in which as an employee you will be rated and remunerated on how much you share, not how much you know.

The importance of adding value ran throughout the workshop – as individuals need to add value to conversations and through knowledge share, while companies can gain real business value through deep integration of social media and social methods.

Delegates from a range of internal and external communications roles asked questions from ‘how to get management buy-in?’ through to ‘how much freedom should employees be given?’

Andrew suggested that brands and companies run simulations of social media situations to help train employees on effective social media use. He also suggested running ‘fire drills’ for social media use through the initial adoption of internal comms tools, such as Yammer. He continued by highlighting the importance of creating, sharing and bringing to life the company’s social media policy.

Andrew concluded by giving an insight into how gamification can encourage employees to get online – using tools such as Kred to help them see their scores relating to their level of ‘influence’ and ‘outreach’ improve the more they use social media channels and share.

At the end of the workshop, Andrew reminded attendees that real world rules apply in terms of human behaviour. Overall, it was an excellent workshop which could have potentially continued for some time more.

You can find out more about Andrew and his work by visiting his website www.andrewgrill.com

An overview of 300 social media policies has also been collated by Rachel Miller from All Things IC which you can view here (http://www.allthingsic.com/smpolicy/)

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