Last week, I attended IoIC’s ‘Social media for internal communicators’ course, led by Stuart Bruce.
Two major themes for the day were ‘truth’ and the importance of reputation both on and offline for internal and external communications alike. With search engines showing only the top results when people search for your company, Stuart offered the question, can you afford for negative perceptions to reach the top and not know or do anything about them?
So much of a business’ reputation is online, and when no one knows anything about your company the first place they will turn is to a search engine. What’s more is The Adelman Trust Barometer (2015) found search engines are now not only the most trusted source of information but also the first source people go to for general business information. So, what happens when an online search reveals bad employee reviews on Glassdoor or a particularly negative piece of press?
At theblueballroom, we believe in the PRIDE model and a huge part of this (two fifths, in fact!) is the importance of Reputation and Integrity within a company. With the rapidly developing online environment and people’s increasing trust in it, it’s more important than ever for companies to be using social and online to gain an insight into current perceptions both in and out of the business. But, even more importantly, businesses must be able to use this as valuable data, reacting to it and improving the workplace as a result.
For instance, one attendee of the IoIC’s workshop worked at a company many deemed to be damaging to the environment. In an effort to change this perception, they have since carried out community cleaning activities with staff to ensure any damage they’re doing they’re paying back, physically and viably. It’s not a huge project, it doesn’t cost them a lot, but it is effective, considerate and has had a huge impact both on the perceptions of the business (inside and out) and on the local environment.
So, next time you’re online, take a moment to research your company online and see what people are saying about it. After all, you are who Google says you are.