More tweets and Facebook messaging could make the difference between life and death in major disasters.
That’s the conclusion of a study that looked at social media's role in minimising the impact of one of the strongest storms ever recorded. Typhoon Haiyan killed thousands of people when it slammed into the Philippines in 2013.
Carried out by Michigan State University, the study concluded that more tweets and Facebook messaging might have made a difference.
As Haiyan made landfall, many were using Twitter to spread information but not the Philippines government.
Assistant Professor of Journalism Bruno Takahashi is quoted in a ScienceDaily article as saying: "We need to think of social media not as an afterthought. It needs to be integrated into emergency-preparedness plans.
"It's apparent that social media can be a really powerful tool, not only for preparedness but also as a coping mechanism."

Social media is, of course, a great communication tool for business. Find out how to realise its full potential by talking to the social media experts at theblueballroom.

 

Image courtesy of dan at FreeDigitalPhotos.net

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