At theblueballroom we love the creativity and challenge of turning complex business communications into engaging video content. With a wide range of the latest video techniques at our finger tips, we create video to inform and engage employees internally or a target audience externally. Below are a few fun facts from across the web that highlighted to me the true power of including video within your marketing activities.

  • 74% of all internet traffic in 2017 will be video
  • Using the word video in email subject lines boost open rates by 19%, CTR rates by 65% and reduces unsubscribes by 26%
  • B2b and b2c marketers worldwide name video as a top 3 most effective social media marketing tactic
  • 33% of tablet owners watch one hour of video per day on their device
  • Video = higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million words
  • Videos are 53 times more likely to be on the first page of Google

If you are interested in the topic of video marketing, make sure to save a seat at our next DigitalSurrey event where our speaker Chris Lloyd from 27Partners will be covering the following topics on Thursday June 11th at The Mandolay hotel in Guildford:  

  • Interactive video and apps
  • Private video portals
  • Webcasting solutions
  • Peer-to-peer technology to solve bandwidth constraints in large companies
  • Large scale archiving and searching of video content
Eventbrite - DigitalSurrey June 2015