The humble email is holding its own against instant messaging apps such as Snapchat.
According to recent research in the US, nearly as many teenagers use their Smartphones for personal emails (90 per cent) as for social media (91 per cent).
More than half of all email messages in the US are now read on mobile devices, with Smartphones being used for personal emails by 91 per cent of Millennials and 75 per cent of the 56-67 age group.
Ryan Phelan - vice president of marketing insights for Adestra, the company behind the research - says: “It’s been widely assumed that email would fade away because Millennials and teens weren’t going to use it, but the opposite is true.”
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