No matter how quickly the world is changing, one thing remains the same - well crafted stories reach hearts and minds, and they jolly well stay there!
One thing I've learnt over the years is that every single person has a story to tell. And so does every company. It's just that sometimes it's not obvious where to start, or what words to use, or even how to wrap it up when you don't even know the ending yourself.
Storytelling in business isn't really about telling a story with a beginning, middle and happily ever after. It's just about finding the right angle, thinking about the audience/s, and then putting yourself in their shoes and communicating on their level. Speak to people as people when you choose your words and your stories will drive engagement.
Our half day storytelling workshop on February 24th invites you to bring a work challenge along to our offices so that we can work them out together: we'll help you find the story and get you inspired to write it. And along the way we'll also talk about catchy images, headlines that grab attention and more.
So, what are you waiting for? Read more here or register for your ticket below.
With a slower paced August coming to an end and the majority of us enjoying a well-earned summer holiday, it is now time to kick back into our normal routine and jump into action.
We are abuzz with excitement this week.
Emily writes about our next storytelling workshop to be held on May 25th from 1pm.
If you want to make your content engaging, you have to make your audience care, and to do this you need to make sure whatever you are creating adheres to the three step process of Thesis (setup), Antithesis (conflict) and Synthesis (resolution).
Storytelling is intrinsically human, there is nothing we are more driven to do than tell a story. When you recite your day, how you met someone, that is storytelling. But, what's really hooked me this week, is Netflix's 'Making a Murderer' and its many stories and their tellers.
Harness the power of storytelling in 2016 with our in-house experts on the 24th February.
We all know a good writer can take a story and make it their own, whether that be with their writing style or just their general take on topics but this week showed why all writers must keep the heart of the story too.
Compelling messages are what enable brands and organisations to engage their internal and external audiences. Find out how our storytelling workshop can improve your corporate communications.
I share my learnings from Rachel Miller's presentation at the CIPR Inside conference. The power of storytelling is endless!