How can you write headlines that stand out from the crowd? Here are six do’s and don’ts for writing hot headlines that grab attention for your stories and emails.

Aim for:

·         No more than eight words

·         Simple, short words

·         Active sentences that include a verb


·         Complex structures

·         Initials or project names

·         Articles - ‘a’, ‘an’ and ‘the’


• If you would like to improve your headline writing skills, why not contact theblueballroom to find out more about our training courses and workshops.