Last Thursday I attended the Laws of Human Attraction seminar at the IoIC. I took away a valuable insight into the way we interact as people and what signs and signals we give off. It is common knowledge that we are all different and no two people are exactly the same. This is what makes us human – we embrace our differences and they make us unique.

Internal communications is in part linked to ensuring that your individual employees are loyal and committed to your business. Even top secret organisations such as MI6 rely on strong internal communications. Loyalty and commitment from their employees is a number one priority. If that commitment is not there, the results can be catastrophic - far worse than losing a client.  The event highlight that committed employees can never be a high enough priority for any organisation. I truly believe people are the key success and without them, nothing else matters.

For a company to identify with its employees, it needs to connect with them on a personal level rather than in a corporate manner.



Maslow’s hierarchy of needs (image above) accurately represents what a company should consider when approaching how they treat their employees. The common theory is that as long as people are fulfilled on a psychological and safety level, then self-actualisation, esteem and belonging will follow naturally. If your employees are spending 40 hours a week in the office, it is a company’s responsibility to ensure the basic needs are met. But how do you do that?

The companies with high staff turnover rates are lacking when it comes to connecting personally with their staff. The good news however, is that addressing these issues is simple and cost-free. The best way to achieve commitment, and therefore productivity, is to reach out to your employees on a personal level and push the corporate, dogmatic communications aside. A recent example of this was adidas with their Mi ZX Flux app. It allowed employees to trial a run a new app, where customers could apply their own designs to adidas footwear. The employees could use their own creativity for a chance to win their very own paid of customised trainers.

Now, your business may not be able to award employees with their own trainers, but the method is highly adaptable. You could apply it to quite a dry subject such as IT security. By relating the security aspect to the personal possessions of an employee, the idea of protecting their work would suddenly be a lot more appealing.

Connecting with your employees on a personal level will bridge the gap between their professional life and their life outside of work. Any campaign that can achieve this will see much higher levels of engagement.