So how do you effectively communicate to a diverse global audience?

An article today on the Bangkok Post website suggests new channels should support rather than lead global communications.

Its author - Arinya Talerngsri, group managing director of Thailand’s leading organisation and people development consultancy – flags the need to integrate ‘high tech’ with ‘high touch’.

Defining ‘high touch’ as the human side of communication, Arinya states: “In the future organisation without walls, communication will be even more important when people are working at different locations, as they must have the same understanding about how to move toward the common goal.”

So how do you communicate that “same understanding” to a workforce at different locations around the world?

The key is to identify a limited number of core messages that are actually relevant to the entire audience globally.

The next big challenge is to express those core messages clearly in language that is unambiguous and in terms that are easy to understand.

Of course, for ‘high touch’ you need to speak to people as individuals not as business statistics.

At the heart of Arinya’s article, though, is the reminder that ‘face to face' is essential. For all the advances in technology, getting people physically together in the same room remains the ideal way to communicate.

For example, face-to-face communication might start with a big ‘town hall’ meeting at each location, then be brought closer to home with team briefings led by line managers.

New technology then has a big role in reinforcing the key messages.

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High tech needs to support high touch, not vice versa


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