We love this innovative campaign to get children equating that most beloved sport, football, with maths.
The Romanian football team will be showing their support of numeracy by wearing kit with their player numbers written as equations, at the warm-up before an international friendly this weekend.
A clever way to play on the unexpected, these football stars will impress upon children the fact that becoming a star on the pitch can go hand in hand with being a star in the classroom.
Communications is all about pitching your story at the right audience, through a channel that speaks to them, and with a hook that they won't forget. We hope they capture the imaginations of many children with this fun initiative, and wish them well at the match!
Image courtesy of Keerati on freedigitalphotos.net