Corporate communication is generally the last comms sector to adopt new ideas. For example, do you know any companies who have smiley faces in their corporate style guides?
Studies show that warm and friendly communications make for a happier workforce, so do emojis have a role to play?
In his blog yesterday in Social Times Toshi Yamamoto argues: “Written communications like text and email can often read as cold and toneless. Using emojis can inject humour and feeling... Messages feel more casual and conversational, encouraging better and more frequent communication, and even helping to keep employees motivated.”
The founder and CEO of ChatWork adds: “Emoji can help communication feel friendlier and even a stern or critical note can be softened with an encouraging smile or thumbs-up.”