Have you seen our billboard at Farnham station? We are all very proud to showcase our services in a creative way to the local commuters of Farnham. Hopefully our thought-provoking approach will engage and entertain those few dull moments before the train pulls in and get those cogs turning.
Chris, our senior content manager, was the brains behind the words COMMUTE, WORK, COMMUTE, SLEEP. So what inspired him?
“I wanted commuters to see a message that was fun and positive, and promoted theblueballroom’s services. A billboard can be amusing when you first see it but deeply irritating when you’ve had to stand opposite it five days in a row, so I wanted the message to also have some depth and be thought-provoking.”
Once we had the words we then needed an eye-catching image to match. Gill, our senior designer, came up with a few initial ideas, but what finally made up her mind?
“I started thinking of it repeating over and over in commuters’ heads and gradually the words mingling up to form a mass of letters.
“This reminded me of a flock of starlings – a murmuration – when the birds form patterns in the sky. It’s an amazing sight – a swooping mass of thousands of birds whirling in the sky above your head. And then I thought wouldn’t it be clever if the birds could form the words ‘Get Inspired’.
“This led to the birds becoming the letters and forming a cloud, with the words ‘Get Inspired' masked out within the dense pattern.”
Have you seen it yet? Let us know what you think by commenting below, we would love to hear from you.