A recent article in PR week made disappointing reading for anyone in the industry. Of all the people who need to be totally on message and absolutely au fait with a company’s crisis communications plan, the most important is surely the chief executive – the key spokesperson and face of the company in the event that a crisis breaks.
Yet if the answers given by 170 large companies in 27 countries are anything to go by, it seems that far too few businesses actually involve their chief executive in crisis PR training.
The survey, carried out by consultancies Register Larkin and Steelhenge, also found that only 40 per cent of companies that had responded to crises in the past year said they reviewed their crisis plans after the incident. A rather scary thought.
If you’re concerned that your organisation hasn’t got its crisis comms ducks in a row, why not sign up for our crisis PR planning workshop? And bring your chief executive along!
Find out more about our Crisis PR workshop.