In the run up to the big day on May 7th, the various campaigns for the General Election are everywhere you look.

I have always felt that political participation is vitally important to the well-being of a country. Even if you are not particularly interested in the political world, you are strongly encouraged to vote.  

Modern technology has become so useful in increasing political participation. Registering to vote online makes the process incredibly quick, easy and simple. Websites such as Twitter have now allowed politicians to communicate with all kinds of people on a very large platform.

Running an election campaign is very similar to promoting a business. You have to be clear about what you are about, and you have to get people on your side. The success or failure of this wholly lies in the strength of your communication.

If you want to see real change, then improving your communication strategy should be your number one priority.