Relationship building and networking are incredibly valuable for PR professionals. In a world where our interactions are increasingly being carried out online, it was refreshing to read that face to face communications still come out on top. A recent study by Ernst and Young revealed that networking in person is twice as popular as online networking among executive level professionals. Whilst it isn’t everyone’s cup of tea, the willingness and ability to network is a great skill that has stood the test of time in the world of PR. And this is for very good reasons. Networking offers professionals the opportunity to build valuable relationships with peers, clients, colleagues and influencers. Strong relationships are vital in order for PR and communications professionals to provide value to clients and colleagues. In addition, it also increases the opportunity for collaboration and learning.

We’re big believers in the power of productive relationships and face to face communications which is why we invest in producing events to share the latest thinking on the trends affecting business communications. At our next event, ‘thefuturestory – Today 2014’, we will be exploring and discussing the possibilities that data presents for communicators, inside and out. Specifically, we’ll be looking at how you can use data to create compelling stories for your audience, whether they are employees or customers, (present and potential).

If you’d like to join us for some old-fashioned face to face conversations combined with some future-thinking, we’d love to see you at our next event on 7 May at RADA Studios. Click here for more information.

For more information about the study from Ernst and Young, take a look at their newsroom.