IKEA have recently released an absolutely fantastic advert. Parodying the adverts of tech giants, mainly Apple and Samsung, IKEA introduce their new catalogue in the same way a new iPhone is launched – and with a very comical twist! https://www.youtube.com/watch?v=MOXQo7nURs0
Let’s face it, if IKEA were launching a new catalogue through traditional means, it’s unlikely I would have heard about it or even shown a great degree of interest. But by using humour, it really does grab your attention and displays a warm and light side of the company.