Next up on my minute series, a minute with our (new but not quite so new now) Head of Creative and Digital. This year has been a year of investment for theblueballroom and one of our most exciting investments was a person - David Doyle. He joins us from an advertising background, with specialist strengths in design and digital. He's already an integral part of the team and we're really excited about working on many new projects with him in the future. What is your favourite thing about being a Head of Creative and Digital (HoCD), especially agency side?

At the risk of sounding cliched, I would say the most satisfying thing is working with the Design and Content team. Learning from them and passing on what I’ve learnt to create brilliantly creative and collaborative projects. What satisfies me is getting a brief in, and transferring that into words and pictures. Something really tangible.

What has been the best project you’ve worked on so far in your HoCD life?

I always enjoy pitch work, even though it often tends to go right up to the wire. You can really push the boundaries, and try new things, but possibly the most enjoyable job was a video we produced for Roche back in December. I storyboarded it and helped form the script and the video came out just as I had imagined. The creative juices seemed to flow very easily on that one, which is not always the case.

What would be a ‘what not to do’ as an HoCD?

I am not always right! I've always found that as a Graphic Designer and Illustrator, you can’t be too precious about your work. Years ago, I may have been known as a Commercial Artist, and that’s almost an oxymoron if you think about it. We’re a strange breed. We are creative, and like to think of ourselves as artists, free spirits, but we must answer to the client and their brief. That’s the challenge – to draw out the most creativity from every brief, no matter how constraining it may seem.

Give me your top three tips on being the amazing HoCD that you are

I’m not sure I’ve reached those heights yet, but I guess a key component of any leader is integrity so number one would be: 1) Do what you say and lead by example –  demonstrate that you can follow through with your ideas and decisions. 2) The second is be inspirational – I’m always searching for great things to share with the team. 3) And finally, always keep learning, and never let ego get in the way of a good idea. The best ideas can come from anyone in the team – I learn from everyone, every day.


David Doyle