We all groan and snigger at horrendous and unintelligible corporate jargon, such as this classic from Aon on the appointment of Louis Van Gaal as the new manager of Manchester United. But many of us are still guilty of using corporate jargon. I think we use it in the hope that it adds gravitas to what we are saying, and because we fear not using jargon will leave us sounding unrefined and as though we haven't 'come from the same stable' (there you go) as our colleagues and clients. We use jargon as a sales tool - to dress up our thoughts - and as something to hide behind.

This interesting article offers eight key traps we fall into and a fix for each.

I think a certain amount of jargon will prevail however, much as there will always be a lingua franca between like-minded people, be they groups of teenagers from the same school, to mountain bikers or painters

A sensible way to ensure you use effective communication, therefore, might be to think about what your audience needs to know, and think about how they speak. Sometimes you will use some jargon, and that's ok, but keep it to an absolute minimum if you want anyone to listen. And not laugh.

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