"[...] a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data" (Wikipedia). Sounds cool huh? We've got a client pitch next week and one of the things we're recommending as part of their internal engagement programme is the use of augmented reality (AR) as a method of sharing messages and content with employees in a unique and appealing way. Along with the more practical uses of AR, such as in architecture, construction and even medical environments, I have also noticed a couple of brands utilising it as part of advertising or customer service campaigns. The foodie in me of course loves Heinz Tomato Ketchup's AR campaign from a couple of years back, where recipes, videos and tips are 'hidden' behind the label of your ketchup bottle - and revealed when you wave your smartphone in front of it (via the Blippar app). A fantastic idea and a brilliant campaign - I'd be interested to see the stats on how many customers were reached and engaged with it.
So what about you - are you using AR to engage internal or external stakeholders of your business? Or have you seen any great examples of brands who are? I'd love to see them. In the meantime, I'm off to choose some dinner from my ketchup bottle.