It sometimes only takes a little thing to keep someone happy when times get hard. This lovely video from Ireland's Health Service reminds people to find the little things that work for them. I think the video works really well as it uses such simple storytelling: a man, in what is clearly an authentic voice and not that of an actor, tells us how he was bullied at work and how some heartfelt words from his brother lifted his spirits. The simple and calming graphics complement the story well, and the hashtag #littlethings provides a memorable and gentle call-to-action.

It is a good rule of thumb, in effective communications, to pare your story down to what is absolutely essential. Then telling your story authentically and powerfully will leave your audience engaged and knowing where to turn next.

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