Mirror, mirror on the wall have I really understood it all? Here’s a top tip for nailing communication messages. Whether one to one or in groups, we’ve all been involved in discussions that have been interpreted very differently by participants.

This can be avoided by using an approach known as ‘mirroring’. It means listening to what people are saying, replaying the key communication messages and getting their agreement.

Communication experts need to look for opportunities throughout meetings to identify, clarify and agree such messages.

At the end of the meeting, it’s also essential to summarise key messages verbally and, ideally, follow that up with a re-iteration by email to everyone involved.

Not only does it bring clarity but it also positions communications experts as the trusted advisor when it comes to shaping key messages.