I liked the format of yesterday's CIPR's Share This conference. Share This Live only subtly promoted the new book, Share This Too, sequel to Share This, and absolutely practiced what we all preach, focusing on content. If you missed it, I'd look out online for excerpts from Tom Standage's presentation on a history of social media, from the Romans to modern times. It was like having a BBC2 doc being delivered live. Ok, so social media in the way we know it isn't literally that old, but Tom did talk about how many of the same issues and networks arose a very long time ago, such is the human way. It doesn't hurt to be reminded that both 'social' and 'media' are not new. The double streams of the conference were helpful - it kept things moving along, and conversation flowing. When you go to a few of these events, it's always a good sign if the content isn't something you've seen before, and much of it was new to me. Even though we know the future is mobile, the presentation by Ilicco Elia was full of great nuggets that really left you in no doubt about the magnitude of this shift. It was only a shame we didn't get to more of it, so full was the programme!

The other person I wish I'd heard more from was Joanna Geary of Guardian Witness, whose slot got rather squeezed by the in-depth case study from Confused.com - I could have done with less about Brian the Robot, triumph that he is, and more about the conundrum of UGC meets journalism, the public's photo accounts of seminal moments versus professional snappers (there is not competition, Joanna insisted - they are different things entirely).

Onto crisis management, and Sue Llewellyn of UltraSocial gave us food for thought from the journalist's point of view on social media in a crisis. As professional PR people, you think you know about crisis comms, but there were some sobering thoughts because of Sue's journalist perspective, such as the importance of verifying content you may be referring to, and not to believe everything you read online. Not new in itself, but good to be reminded.

And finally, I like the way the books are curated from several authors - no wonder the second one is out already! A must-buy for communicators I feel, and readable in bite-size chunks, since we all know time is of the essence. As Sue Llewellyn said, its not so much 24/7 now as '24 second'...

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