Earlier this month, we were excited to be part of an Employee Engagement supplement within the Daily Telegraph. The Business Reporter supplement looked at all aspects of employee engagement, from happiness through to work/life balance, appraisals and bonuses. theblueballroom got the chance to share the five factors that we passionately believe work together to drive employee commitment, motivation and involvement – in short, PRIDE:

Purpose – the company’s raison d’etre

Reputation – drives perceived value, share price, customer and employee loyalty

Integrity – evidence that reputation is demonstrated day-to-day and reflected in the policies and practices of the organisation

Direction – how employees can contribute to business goals and their own development

Energy – the physical and emotional stamina required.

All of these combined allow employees to develop PRIDE in their brand and roles, which in turn achieves business objectives.

Sheila Parry also took part in a panel discussion, alongside David MacLeod, OBE and co-chair of the Engage for Success movement, to answer how employee engagement can impact the bottom line. It was an interesting debate, with Sheila concluding that engagement strategies must be integral to company culture to truly impact the bottom line.

If you’d like to hear more from the panel and other contributors to this important focus on Employee Engagement, you can access the full report here.

And if you’re interested in exploring more of these key business trends from an employee communications perspective, join us for our next thefuturestory event taking place at RADA on October 15, 2014. You can register your interest in a place on our thefuturestory page of our website.