I read a Brand Republic article today on women and wearable technology. I immediately thought of my colleague Cara, who has recently invested in a smartwatch. Last I heard, she was enjoying getting to know all the features and marvelling (as was I) at the cool things it could do. How are you getting on with it, Cara? google glassI love the idea of being so connected that you are literally attached to your device at all times (my iPhone is metaphorically glued to me most of the time but I still temporarily misplace it several times a day - "on top of the microwave, how did it get there?!"). But are people's concerns over the way it looks one of the boundaries that wearable tech has in its way? I think the answer is probably yes - but among both men and women. I guess it's not just about slick design, but also about it becoming 'the norm' - there's no way I'd walk into a bar wearing Google Glass just yet because I think I'd feel a bit silly wearing them (but maybe that's just me - I'm bad enough at wearing my actual glasses).

So I'd definitely agree with the article above - 'womanly' concerns about appearance shouldn't be shaping the future of wearable tech, but it's not just us girls that worry about it. Appearance should be a major consideration for any consumer technology, surely, but always alongside and perhaps second to the user friendliness and technical specs mentioned in the article.

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