I read a Brand Republic article today on women and wearable technology. I immediately thought of my colleague Cara, who has recently invested in a smartwatch. Last I heard, she was enjoying getting to know all the features and marvelling (as was I) at the cool things it could do. How are you getting on with it, Cara? I love the idea of being so connected that you are literally attached to your device at all times (my iPhone is metaphorically glued to me most of the time but I still temporarily misplace it several times a day - "on top of the microwave, how did it get there?!"). But are people's concerns over the way it looks one of the boundaries that wearable tech has in its way? I think the answer is probably yes - but among both men and women. I guess it's not just about slick design, but also about it becoming 'the norm' - there's no way I'd walk into a bar wearing Google Glass just yet because I think I'd feel a bit silly wearing them (but maybe that's just me - I'm bad enough at wearing my actual glasses).
So I'd definitely agree with the article above - 'womanly' concerns about appearance shouldn't be shaping the future of wearable tech, but it's not just us girls that worry about it. Appearance should be a major consideration for any consumer technology, surely, but always alongside and perhaps second to the user friendliness and technical specs mentioned in the article.