Today I've been asked to blog last minute and so of course my default blog is 'a minute with'. I'm not entirely sure what I'll do when I've worked my way round the whole team! I'll start with the Bonn team, I think! Seriously though, it's great to introduce the team with a bit of details, and today I've chosen Kate, our Account Director. Kate (on the whole) is enviously calm. She keeps everything flowing smoothly and charms our clients everyday! What is your favourite thing about being an Account Director (AD), especially agency side?
Can that be especially at theblueballroom? I love the plate spinning that I get to do. I do consultancy, I plan amazing global comms campaigns, I get to meet amazing clients and suppliers, I manage a brilliant team. It’s hard work, but it’s so rewarding and I love seeing the results of it. Also, the fact that we have a pretty amazing leader here at theblueballroom and the team is so supportive. It’s certainly the best place I’ve ever worked.
What has been your favourite project you’ve worked on in your AD life?:
Impossible to choose one. Probably one of my favourites was an almost project where we did loads of amazing creative for a huge employer in Germany, planned a brilliant global campaign but then the budget got pulled at the last minute. The work was amazing, the client very special and the plan was flawless. It’s likely to run later this year, in a different guise, so watch this space. I also love seeing results. We did a great campaign to communicate the fact that an engagement survey was coming for a small company in the UK. Although the creative was perhaps tamer than we’d liked, the channels were really effective (like vinyls on floors and loo mirrors) and the results were just brilliant. I am also lucky that I get to work on a leading sportswear brand and get to do some really really cool stuff for them. The variety is just amazing.
What would be a ‘what not to do’ as an AD?:
Not to listen. If you don’t, you miss the gem-like information that you can glean from a conversation in a meeting or over the lunch table. By letting someone talk, you learn so much about them, their business and what makes them tick. It’s win-win. Another ‘what not to do’ is to not be yourself – don’t ever try to be something or someone you’re not. Be honest about who you are. If the chemistry’s right with the job or the person, it will go well. If it’s not, you might need to walk away.
Give me your top three tips on being the compassionate and amazing AD that you are:
- Have an up-to-date passport
- Listen, listen, listen – and NEVER interrupt
- Surround yourself with a brilliant team and give them opportunities to grow (that’s kind of two, but it’s true!).