Here are some interesting stats for communicators everywhere – 5 per cent of people learn by doing and touching, 30 per cent by hearing, and a whacking 65 per cent by seeing. Now consider that image-based Tumblr, Pinterest, and Instagram were the fastest growing social media platforms last year.
It all adds up to a compelling case for getting serious about visuals in our everyday communications.
‘A picture is worth a thousand words’ is an expression first coined more than 100 years ago, but it’s never been more true.
So the next time you have something to communicate, think visuals first not last.
Photos are, of course, a great way to engage, particularly photos of people.
Simple and eye-catching images can also quickly and effectively communicate highly complex information.
PowerPoint-style gantt charts and flow diagrams tend to be a real turn-off. But literal or metaphorical infographics really engage when based on themes that people can relate to their everyday lives.
If you’d like to explore how infographics could help you communicate your complex company development, why not contact theblueballroom…