ballroom Blitz is a fortnightly look at creative and comms industry news, curated articles, and anything else that has grabbed our attention. From our Creative Director, Ben Horsley.


It's been a great couple of weeks at tbbr, with a healthy rotation of new and familiar faces. Jen, who has been consulting for our now well-established Asia office paid us a quick visit. We said hello (and goodbye) to Iona, who spent some quality time with us for her work experience. And we welcomed our new Account Director, Tom, who is already kicking a** and taking names.


With all this change, it feels quite timely that we have a shiny new website waiting in the wings, which will reflect the evolution in our agency. At first, a fresh makeover sounds like a fairly simple job, but in fact, it can be one of the hardest things to get right for your business. Independent consultant Shaun Varga talks here about the fundamental issues with conveying your identity successfully.

"The easy way out is to hedge your bets and try not to exclude any possible client or job. I can’t emphasise enough how unhelpful this is to a prospective client. In new business, the more you try to appeal to everyone, the less you actually appeal to anyone."

Continuing with the theme of brilliant people, I am a firm believer of unlocking potential and empowering your team. There is absolutely no excuse for sitting on your hands as a manager – your leadership and interaction has a direct effect on the experience and performance of those around you. In this short piece by Zechariah Newman, he looks at what happens when you foster an environment of inclusion in which your employees can take ownership – something that we strive to achieve at tbbr.

"To grow, call out the positive qualities you see in your staff and make sure they understand why they're the right ones for their jobs."

And last but by no means least, longtime friend to tbbr, Claire Bridges, is launching a brand-new online training series in collaboration with Creative Review. Mastering Creativity is a CPD-accredited video-based programme that has been designed to unlock your creative potential, regardless of where you are in your career. And that's the important part; you could be forgiven for thinking that you've "skilled-out" and your training days are long behind you. WRONG. Even the most seasoned pro can take their skills to the next level. This is certainly something I'm interested in. (Between you and me, I am embarrassingly bad at video editing. But it's something I desperately want to get better at.)

Where's your skills gap and what would you like to get better at? Let us know in the comments below, and be sure to check out Claire's new venture.

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