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October 2009
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Archive for October, 2009

Mix and match

In the social media stampede, it’s important to remember how comfortably it can sit alongside existing, more conventional, communication channels. For all communication practitioners, now is the time to take a long, hard look at all your tools and work out just how they mix and match.

Stop public flogging

You might expect it at a Gentlemen’s drinking club or even tolerate it at a male-dominated Board Meeting of a FTSE 100, but you wouldn’t really expect it at a Surrey sixth form pastoral evening or a reputable summit for communications professionals. But I’m afraid that, even in the 21st century, wife-bashing in public is alive and well – and probably happening at a conference near you.

Strategic Communication Management Summit thoughts

The Melcrum Strategic Communication Management (SCM) Summit took place last week in London and, as usual, I tweeted throughout – with the odd audioboo thrown in for good measure!

Internal communication’s strategic value

Tomorrow is the first day of Melcrum’s 2009 Strategic Communication Management Summit, which is set to be one of the biggest events in the internal communicators’ diary this year.

In praise of poetry

As today is National Poetry Day, I thought I’d share Time to rhyme. It’s still relevant a year on, even though the 2009 theme is Heroes and Heroines.
And with the Telegraph warning that nursery rhymes could die out, let’s champion the cause.
Jacqui

Revert to type?

When printed paper meets social media it creates something special.