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February 2009
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Archive for February, 2009

Tweet success

Unbelievably a year has passed since theblueballroom first gained ISO9001 status and this week saw our first annual surveillance visit by the British Accreditation Board. Happily we passed this stringent review with flying colours, proving that we continue to maintain the highest of standards in all areas of our work.

Time for a new change curve

They say that familiarity breeds contempt and so it is with the change curve. Speaking at the recent Change Communications Conference, Melcrum MD Victoria Mellor said she was surpised it hadn’t been aired in the entire two days.
I’m not at all surprised – most of the delegates will have seen it, lived through it, worked [...]

Twittering away!

We’ve long prided ourselves in keeping abreast of the latest goings on in the fast-paced world of social media. It was way back in April 2007 that we first talked about Twitter as the then ‘next big thing’ in issue 10 of our newsletter, ontheball.
Here at theblueballroom and thebluedoor, we’re big fans: lurking in the [...]

A new steer

2009; the year of the Ox or the year of the deadlocks?

Wising up to new psychographics

It comes as no surprise that sales of luxury home and lads’ mags are falling, but the downturn’s an ill wind for business titles The Week and The Economist, both now enjoying more than 6% growth globally.

Getting sociable in Switzerland

There I was…on the Milan Airport shuttle bus, ready for the IABCs EuroComm 2009. It’s 9 pm and although I can’t see much of what I assume is a gorgeous landscape, I’m already in the mood for, well, sharing.

Snow go? No way!

Like many across the south of England, I’ve been snowed in for days. But far from being ‘cut off’, I have a whole (snow) ball of social and interactive tools at my fingertips to keep me fully in the loop.