| Augmented Reality
| employee engagement
Inspiring through Augmented Reality
Our client wanted to see how their employees could be inspired by some progressive changes that were rolling out over a number of years. The aim was to inspire, create 'buzz' but also to educate and inform, and provide potential for external-facing communications.
Working with a partner agency, we created an augmented reality app to showcase a new high high speed train. The app provides both essential information brings a vision of the company's future to life in a highly-engaging and innovative way.
Alongside the AR app, we devised a timeline web-app, to encapsulate the company's vision for the future, but also honour its past achievements. The web-app's central hub was a timeline of dates and milestones, with information cascading from it, providing several threads of communications, including strategic corporate comms, inspiration pieces, and peer-to-peer communication.